We take a snapshot of Your business and compare it to competitive factors and performances , but also elaborate what circumstances of which You are not aware of that could influence or threaten your business in the near future. Our purpose is to increase Your Brand ROI by monitoring what Your advertsing and promotion investment really ads to Your brand value. We look outside the box and observe industries that could be a catalyst for Your business. Then we create Your individual risk profile. Based on the risk profile, a strategic plan, a roadmap or business model canvas like Alex Osterwalder called, will be developed, which particularly includes innovative strength, digitalization ability and sustainability, but also points out threats. For example, many companies still do not have an omni-channel offer, i.e. offering products, services or brands in physical retail and on their own or third-party web shops. Basically, more and more consumers are wondering why products have to be owned instead of borrowing or sharing, the offer is not brought home.
This in turn means that, for example, the physical trade has to expand its offer to an experience purchase with high quality advice. Placing huge racks or dozens of products of the same use (variety) is reserved for the low price discounters. What matters is authenticity, individuality, experience, ‘shop the impression’. Our strategy approach follows the philosophy of Prof. Dr. David Rodgers, The Digital Transformation Playbook, one of the leading experts in developing forward-looking business strategies. We also recommend how to implement the roadmap in regards to other management functions such as to how the organization should look like, how marketing and sales should be targeted, spending should be refocused to achieve an increased Marketing ROI and the total organsiation as such communicates clear and more transparent and acts with better agility.