Dr. Andreas Kelz
Your Strategic Navigator
for growth & transformation
Consulting, monitoring & advisory board mandates for companies that want to reach their next growth stage – with over 25 years of experience in media, consumer brands, tech and digital transformation.
Typical questions
How do we develop the right strategy for sustainable growth?
Which new business models, trends & technologies are truly relevant?
How can we use AI effectively without wasting resources?
How do we align teams and organization for growth?
Solution formats
Strategy workshop (1–2 days)
Strategy Sprint (4–6 weeks)
Executive Sparring (ongoing)
Strategic consulting
Clarity for the next 12–36 months
I support companies focus their strategic priorities, identify growth potential, and successfully implement digital transformation. No endless presentations – just clear decisions and concrete results.
Monitoring
Your early warning and opportunity radar
I establish continuous monitoring of market changes, competitors, and technological trends. The result: clear, concise executive briefings instead of information overload.
building blocks
Market & competitive monitoring
Trend & Technology Radar (AI, Platforms, Commerce, Media)
Executive briefings for leadership teams
Integration into your planning process
Advisory board and strategic sparring
Experience by your side
As an independent advisor or personal sparring partner, I contribute experience, an external perspective, and critical clarity. I provide support with strategic decisions, executive alignment, investor meetings, and complex transformation phases.
Added value
Entrepreneurial perspective instead of consulting platitudes
Translating market trends into concrete decisions
Support with board meetings, M&A and scaling issues
Mentoring for C-level executives and founders
About me
Dr. Andreas Kelz – Experience meets vision
In a time when business models, technologies, and consumer behavior are changing faster than ever before, companies need more than just good ideas. They need clear navigation.
As a PhD in Business Administration, former CEO of global brands and entrepreneur at the intersection of media, brands, tech and digital transformation, I help companies turn uncertainty into clear decisions.
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Doctorate in Business Management of Economics
Friedrich-Alexander University Erlangen-Nuremberg -
Digital Competitive Strategies & Digital Business
Columbia Business School -
Managing Director Coty Beauty
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Managing Director Allied Domecq / Jim Beam
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Vice President & Managing Director Paramount Pictures
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Start-up entrepreneur and investor
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Advisory board, mentor & sparring partner for management
Experience from leading roles in international companies
Dr. Andreas Kelz has held leading positions and mandates at international brands and companies – from consumer brands to media to tech-driven business models.
Procedure
This is how the collaboration works
1
Initial consultation
Analysis of your goals, challenges, and priorities.
2
Focus & Scope
Defining the key issues for the coming months.
3
Analysis & Mirror
Pragmatic analysis of market, competition, organization and potential.
Decisions & Roadmap
4
A clear strategy and an actionable 90-day plan, as well as
12-month roadmap.
Support & Monitoring
5
Ongoing support as a consultant, advisor or sparring partner is available upon request.
Focus topics
Where I am particularly effective. Whether medium-sized businesses, international brands or high-growth scale-ups – what matters is the will to grow ambitiously.
Media & Entertainment
Consumer Brands & FMCG
Beauty, Lifestyle & Premium
Digital Platforms & Business Models
AI-powered transformation & innovation
Case Studies
Selected examples of my work.
CASE 1
Digital growth strategy for a consumer brand
Development of a digital go-to-market strategy, optimization of the media mix, and establishment of a D2C channel. Result: double-digit growth in online revenue within 18 months.
CASE 2
Executive monitoring for a media company
Development of a real-time market and technology radar, quarterly executive briefing. Result: Clear decisions regarding the content, distribution, and innovation portfolio.
CASE 3
Advisory board for tech/media start-up
Support during Internationali-
sizing, product strategy and investor discussions.
Result: successful scaling + a solid equity story.
COMING SOON The book by Dr. Andreas Kelz
Business success
in the age artificial intelligence
Mindsets, strategies and models for the next era of corporate leadership
If the industrial age was characterized by production and the digital age by networking, then the AI age stands for creative power with conscience – for combining intelligence with integrity to create impactful change.
Testimonials
What clients say
Dr. Kelz thinks like an entrepreneur – and at the same time brings the strategic depth of an experienced consultant.
His input helped us to set the right priorities and implement them more quickly in a very dynamic market.
Dear Andreas, you have been and continue to be an incredibly valuable help to me, despite our relatively short acquaintance. Your enthusiasm and your affinity for the entertainment sector and its new technologies and peculiarities have greatly impressed me, as has your reliability. A quality that seems to be becoming increasingly rare.